World of Wedgwood

Sara Jaspan, Exhibitions Editor
world of wedgewood summer in stoke on trent
Image courtesy of World of Wedgwood

A trip to the World of Wedgwood is a must for anyone visiting Stoke-on-Trent. The 2009 Art Fund Prize Museum of the Year Award winner houses one of the most important industrial collections in existence (protected under the UNESCO Memory of the World Register), offering a unique record of over 250 years of ground-breaking British ceramic design and production. Make sure you pick up an ‘Icon Guide’ from the welcome desk on arrival to avoid missing any of the key highlights on display – including a 1920’s ‘Fairyland lustre leap-frogging elves chalice cup’, and a bungled ‘Frog Service’ dessert plate ordered but never received by Empress Catherine II of Russia.

Aside from the museum’s permanent collection, the award-winning Wedgwood Factory tour (£10, 10am-4pm, Mon-Fri) is not to be skipped. Over the course of one hour, you will see craftsmen and women practicing rare artisan skills and techniques honed over two-and-a-half centuries and become initiated into the secrets of ceramics production from start to finish. The level of artistry involved in the process may leave you wanting a beautiful Waterford, Wedgwood, Royal Doulton or Royal Albert of your own, which you can pick up from the Factory Outlet afterwards at up to 50% off.

The World of Wedgwood also has an excellent temporary exhibitions programme, this summer featuring Etruria at War: The impact of the First World War on Wedgwood and its Employees (1 Aug-23 Nov). The display examines the period between 1914 and 1918 when roughly a quarter of the Wedgwood workforce – 168 men – left the company factory in Etruria to fight for their country. Drawing on the Wedgwood Archives, letters and objects, visitors will encounter the personal stories of ordinary men and women and the effect that the Great War had on the Wedgwood business (a main source of employment for the local area). Download World of Wedgwood and the War – a powerful audio artwork featuring sound recordings of people’s first-hand experiences of the war and letters sent by family members – to listen to on your journey home, available from

Before leaving however, we recommend calling at the World of Wedgwood Flagship Store – the largest Wedgwood retail space in the world, featuring a unique Made in England department; and the Wedgwood Tea Conservatory, where expert resident tea sommeliers are on-hand to advise you on the more than 50 blends available (we like the Rococo Flowers) and visitors can enjoy an inspired brunch, lunch or afternoon tea.

Find out what else is on in Stoke-on-Trent this summer here.

Wedgwood Dr, BarlastonStoke-on-TrentST12 9ER View map
Telephone: 01782282986 Visit Now

Opening Hours

  • Monday10:00am - 5:00pm
  • Tuesday10:00am - 5:00pm
  • Wednesday10:00am - 5:00pm
  • Thursday10:00am - 5:00pm
  • Friday10:00am - 5:00pm
  • Saturday10:00am - 5:00pm
  • Sunday10:00am - 5:00pm

Always double check opening hours with the venue before making a special visit.

What's on near World of Wedgwood

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from £20.00
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Supper Club at the Vegetarian Society Cookery School

For those eager to expand their Vegan culinary repertoire the Vegetarian Society Cookery School’s new Vegan Supper Club is a must. With easy to follow instructions from expert tutors you can create sumptuous vegan meals which are then enjoyed as a group.

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Prism: Light Trail

This winter you can see a series of light installations through Sale Town Centre, designed by children and young people from the borough.

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Writer Nicholas Royle. Photo by Zoe McLean
Ghosts at the Old Library

Levenshulme Old Library has commissioned brand-new festive ghost stories from six writers for three special atmospheric lantern-lit reading events after hours in the Carnegie building.

from £10

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Potteries Museum & Art Gallery

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